The Team.

Protecting Earth’s Natural Resources for More Than 50 Years.

The Team

SSEC operates like a large extended family.

We’re proud of our reputation for professionalism, reliability, and responsiveness, and we’re committed to keeping it.

Teamwork, dedication, hard work, and loyalty run deep. Everyone in the organization — from the top down — is willing to roll up their sleeves and do what it takes to get your project done, regardless of their experience or job title. Many employees have been with the organization for 10 years, 20 years, or more.

Key members of the leadership team include:

SSEC | SSEC APEX |Selby Soil Erosion Control Leadership

President

Jay R. Selby

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Son of SSEC’s founder, Jay W. Selby, Jay literally grew up in the industry and the company. He became full time partner straight out of school in 1995, gradually expanding his role and eventually becoming President of SSEC in 2000. As President / CEO of three companies - SSEC, Selby’s Soil Erosion Control & SSEC Apex, Jay spends his time across the Pacific Northwest managing offices in CA, ID & WA. In addition, Jay works hard to educate and train the next generation of erosion and sediment control professionals.

Over the years Jay has worked in every aspect of the company. Notable projects include recovery efforts after the 2007 Angora Fire in Tahoe, 2007 San Diego Firestorm, Rim Fire in Yosemite, Santa Rosa Fires, Oroville Dam Recovery and most recently the Camp Fire. He’s also worked on the I-65 Bypass Freeway in Lincoln Ca, Vasco Wind Farms in Livermore Ca, Sacramento Southport Levee, and the Emigrant Gap I-80 15-mile widening project.

Vice President, QSP, CESSWI

Brandon Coppedge

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Sharing the values of the company’s founders, Brandon joined the company in 2011, bringing a wide range of career experience. As part of the SSEC team and elsewhere, he’s worked on the Oroville dam, Folsom dam, Bass Lake dam, Hwy 50 Slide, Interstate 80 Tahoe replacement, Southport levee, Hwy 65 bypass Phase 1 and 2, Interstate 5 widening, Golden Hills Wind Farms North and South, Solano Wind Farms, Camp fire, Carr fire, Butte fire, Rim fire, Lake fire, Mendocino fire, Wind complex fire, Clayton fire, Treasure Island, Yerba Buena island, Candle Stick park, the Apple 2 Campus, Bay Bridge, Richmond bridge, Sacramento International Airport,  Oakland International Airport, and San Francisco International Airport.

Brandon was honored with the Caltrans Gold Award in Partnering for projects greater than $50 million for his role in the Golden State Hwy 99 Rehabilitation Project. He is a Certified Erosion Control Sediment & Storm Water Inspector (CESSWI), and Qualified SWPPP Practitioner (QSP). His experience, knowledge, and dedication have been instrumental in the recent growth and success of SSEC, as well as its clients and partners.

Chief Financial Officer

Trevor Robertson

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With more than a decade of experience in public accounting, Trevor has focused specifically on the construction industry. He has worked with organizations large and small, providing assurance, tax, and consulting services. He’s also done extensive work in data analytics with the goal of making construction companies more efficient and profitable through the use of new technologies. Today he oversees the financial department at SSEC. Trevor is a Certified Public Accountant (CPA), and a member of both CalCPA and AICPA. He also serves on the leadership teams of several volunteer organizations, including Western Nevada County Recreation Services, Rotary Club of Grass Valley South, and RECON Nexus.

SSEC | Selby Soil Erosion Control California (Western Division)

General Manager, QSP, CESSWI

Chris Shay

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Part of the SSEC team since 2016, Chris has worked extensively in the erosion control industry since 2000. During the off season he manages the company’s daily schedule and assists with estimating, heading out into the field full time during the busy season. He manages projects large and small, collaborating with clients to ensure the company is prepared to meet their upcoming projects and needs. Chris holds Certified Erosion Control Sediment & Storm Water Inspector (CESSWI), and Qualified SWPPP Practitioner (QSP) certifications.

Project / Equipment Manager

Justin Wright

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Part of the team since 2005, Justin has managed some of SSEC’s biggest technical jobs, from levees and dams to subdivisions to wildfire restoration. He works hard to make sure jobs run to their best potential, while supplying crews with regularly-inspected equipment in good working order to ensure they run as efficiently and safely as possible. Notable projects include the Angora Fire, South Port Levee, Butte Fire, Santa Rosa Fire, Rim Fire, Oroville Dam, and Gale Ranch. In his spare time, he enjoys Jeep Jamboree off-road adventure weekends.

Estimator / Project Manager

Wyatt Decker

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A member of SSEC since 2020, Wyatt is a third-generation landscaping and erosion control professional with a certificate in Civil Sitework Construction. He has several years of hands on experience in the Construction industry, including estimating, which will help optimize projects and the client’s bottom line.

Wyatt will be working with the current team to further develop the estimating department. His experience with day-to-day management of projects and pre- and post-bid meetings makes him a dynamic asset to the team.

Estimator / Technical Engineer

Sean Rasch

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Part of the SSEC Team since 2019, Sean Rasch came into the erosion control industry with limited experience and exposure to the construction world. Since then he continues to jump in, learn various aspects and contribute to the overall success of the company. As an estimator/technical engineer, his flexibility to work when needed and alongside anyone to get the job done makes him the perfect fit for our team.

In our field, every job from bid to execution is inherently different and comes with its own rewards and challenges to overcome. Sean is very adaptive and versatile in his duties, including serving as the drone operator for SSEC, a laborer in the field, and also works alongside our marketing team. He has been part of several fire restoration projects, Cal Trans projects, and large residential projects.

Sean was quoted as saying "SSEC goes above and beyond to take care of their employees and keep spirits elevated. I enjoy being a part of an industry that is always expanding and has no limits for growth potential, if you apply yourself."

Mike Newman

Chief Safety Officer

Mike Newman

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An essential team member since 2005, Mike has been a Foreman for over 12 years on several of SSEC’s biggest jobs, from the Santa Rosa and Kincade fires to the SMUD Solano Wind project and many more. With his extensive experience and training, Mike always approaches every project with a positive attitude. He enjoys the outdoors, that’s why he chose to work with SSEC nearly two decades ago and during that time he loves sharing his knowledge about the industry.

As Chief Safety Officer, Mike is committed to the Safety and well-being of the company and his co-workers.

When he is not putting in a full day on a jobsite, he enjoys working on small engines, cutting wood and spending time with his family!

AR, Billing & Releases

Lisa Dixon

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Lisa has spent her entire career in the construction industry, joining SSEC in 2006. She handles all the ins and outs of collections while maintaining detailed billing records and managing quantity tracking, job setups, budgets and closeouts, as well as lien releases. In the past she played an active role in the Oroville Dam, Camp Fire, and Southport Levee projects, as well as many more. During the busy season it’s not unusual to see her doing several tasks at once to make sure get jobs done on time.

Assistant Controller & Payroll Manager

Jessyka Fuhrman

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Jessyka has worked in the accounting field since 2010, and joined the SSEC team in March of 2020. Her experience in transforming daily operations of accounting and back-office functions, as well as restructuring payroll processes to make them more efficient and accurate will be a great addition to our existing California office team as we continue to grow across the Pacific Northwest. Shortly before joining SSEC, she implemented a new payroll platform and automated numerous manual processes for a telecommunications company, saving the organization about 1,000 man-hours per year. Outside the office, she coaches soccer and baseball with her husband.

Desiree Beem

Accounting Manager

Desiree Beem

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Desiree has worked in the accounting and finance field in construction contract maintenance and related industries since 2009. She owned her own insurance and bookkeeping company, and has extensive audit experience, making her the perfect fit to oversee A/P and contract review. She joined the SSEC team in June of 2022.

SSEC APEX Idaho (Northern Division)

SSEC APEX General Manager / Partner

Andrew Rewinkle

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Andrew runs day-to-day operations our Idaho office, including estimating, scheduling, and maintaining ongoing work relationships with general contractors. He grew up in a construction household, spending summers helping his father in landscape and irrigation work, and later entered the erosion control industry in 2004. His experience covers a wide variety projects ranging from large to small and from commercial to residential.

From humble beginnings pulling materials in warehouses, Andrew worked his way to the top, serving as a delivery driver, laborer, foreman, project manager, and superintendent before joining SSEC APEX in November of 2019. He takes a multidisciplinary approach to landscaping and erosion control, combining skills from both disciplines to creating complete, integrated products. He holds a Class A license, CESSWI certification #354, QSP certification #0001, and OSHA 30 certification, as well as certification in First Aid and CPR.

Notable projects Andrew has worked on include:

  • El Dorado County Public Safety Building, El Dorado County, Broward Builders
  • David Uribe Park, Roseville, CA, City of Roseville
  • Mercy Housing for Veterans, Mather CA, Broward Builders
  • Multiple PG&E gas renovations, restoring various sites around California back to their native conditions, PG&E
  • Downtown Bridges, Roseville CA, MCM Construction
  • Saratoga Estates development, El Dorado Hills CA, Elliot Homes
  • KI Jones Elementary School, Fairfield, CA, CL Brayton
  • Monsanto, Woodland CA, Turner Construction
  • Sierra College Widening, Roseville CA
  • Bijou Center, Lake Tahoe, CA
  • Hwy 53 Road Widening, Lakeport, CA

Andrew also served in the Army as a combat engineer and studied forestry at the college level.

SSEC APEX Operations Manager

Jorge Esparza

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Jorge joined SSEC in 2020, bringing more than two decades of landscape construction experience. A licensed contractor since 2011, he’s responsible for scheduling projects, providing proper training, materials and tools to our teams, while maintaining a strict safety protocol. Notable projects include the street renovation of Sunrise Boulevard / Sungarden Drive, Green Valley Road revegetation, Da Anza High School, the Robert M. Falasco Justice Center, Webster Hall at UC Davis, Cloverdale schools (Elementary, Middle, and High School), the I-5 Corning Rest Stop, and the Truckee office of the California Highway Patrol. Jorge moved to Idaho to open the SSEC APEX office and will oversee operations for projects in the Northwestern region.

SSEC APEX Consultant

John Larson

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Born in 1962, John started working on his family’s wheat farm and tinkering in his dad’s shop when he was 9 years old. He was soon machining farm implement parts without supervision and building engines for cars, motorcycles, and other vehicles. At the age of 17 he was hired as a turbine helicopter mechanic, and worked on and off in the aircraft industry for more than a decade. Along the way he also invented hotwire cutting machines, and was involved with the startup of the Hotwire Direct company. He graduated from Montana State University with a Mechanical Engineering degree in 1987.

In 1993, John founded APEX Curb & Turf LLC, providing erosion control solutions for industrial, military, federal, state and county municipalities. He is also the original creator of Apex hydroseeders, hydromulchers, and other industry-leading erosion control equipment and processes. He owned and operated the company until 2020, when APEX became part of the SSEC family.

John continues to have an active role in the company, and is closely involved in spec writing, customer relations and the design/build of new technologies. He has a long-standing reputation for out-of-the-box thinking and the ability to solve difficult problems in the erosion industry.

Notable projects John has worked on include the Chambers Bay Golf Course, which was ranked by Golfweek as the best new course opened in 2007. That same year he also received a National Achievement Award from the National Partnership for Highway Quality (NPHQ) in recognition for his work on Beartooth Highway Segment 1 MT PFH 59-1(1).

SSEC APEX Office Manager, Idaho

Jayne Richardson

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Jayne manages the SSEC-APEX office in Clarkston, Washington. She began working with APEX’s founder John Larson in 2001, handling a wide range of tasks including estimating, logistics management, truck licensing and permits, payroll, contracts, and a great deal more.

Jayne has an associate’s degree in business from Bellevue College, earned certification as a legal assistant from Renton Vocational-Technical Institute (now known as Renton Technical College), and has received Dale Carnegie leadership training. Outside the office she serves as a volunteer fundraiser for the Special Olympics.